Why do I need website marketing and search engine promotion?

Green Rose Studio is experienced in search engine marketing, offering customized marketing programs that meet the needs of your company and provide a platform that will help you to launch your business onto the forefront of the information super highway. We are one of the few search engine marketing firms that is concerned not only about the quantity of traffic but also the quality.

Professional search engine marketing services will help you:

• Introduce your website to potential customers around the world
• Lower overall advertising costs
• Generate pre-qualified sales leads
• Provide a platform for announcing new products and services
• Compete with other "top name" companies in your industry

We are unlike any other search engine marketing firm, offering companies a way to promote their products through custom, tailored search engine marketing programs that are ethical, offer the most exposure in your industry and provide the greatest return on your investment.

We provide a complete reporting platform that will allow you to track the results we have gained through the customized search engine marketing programs. Your ability to track the progress and see first hand how our marketing programs benefit you is key to our success. Since search engine marketing is fairly new for some companies, our web analytics will let you see the "whole value" in our search engine marketing services and therefore provide justification for program costs, time spent, etc.

Why Choose Us?

Search Engine Marketing :: An Ever Changing Industry

Search engine marketing techniques are constantly changing and to help your business successfully embrace these changes and continue to grow, you will need a company that is dedicated to the study and analysis of the latest search technologies and trends, has quality relationships with top search properties and is dedicated to achieving top search engine marketing results for your company.

We have a staff of professional Website Marketing professionals providing an array of services:

• Website Optimization & Search Engine Promotion
• Pay Per Click Advertising & Management
• Press Release Creation and Promotion
• Technical Article Writing
• Link Popularity
• Search Engine Friendly / User Friendly Web Design

YOUR SITES LACKS VISITORS – Contact us!

Complete Search Engine

Marketing Services:

Website Optimization

The success of your website marketing depends on one key element, Website Optimization. Website Optimization is the process of researching your products or services, competitors and overall industry to determine what changes need to be done to your site to assure its success. The process is lengthy and at times seems to be never-ending but it required in order to show the search engines that your website is an authority on the goods you sell.

The key to good website optimization is content, not quantity necessarily but quality. When the search engines were first started, they were designed for universities and governments to disseminate information. The premise is still the same today - the search engines still want to see quality information from authoritative sites as opposed to a website that just sells stuff. This is why informational or service related websites tend to do better in some industries.

So, what if your website only sells stuff? Don't fret, there are ways around this, namely, research. More than likely, you specialize in a particular product that has a history or significance that can be exploited. If this is the case, we can write search engine friendly content that will not only benefit the engines but also add extra value for your customers.

Organic Search Engine

Promotion

There is a lot of talk these days about search engine promotion and out of this has risen a lot of confusion about the differences in search engine promotion programs.

There are two fundamental type of search engine promotion:

• organic search engine promotion
• and paid search engine promotion

Organic Search Engine Promotion simply means that your website marketing program focuses on gaining top keyword positions in the regular listing that appear in Google, AOL, MSN, Yahoo and other engines. These listings generally appear on the left hand side of the page.

Paid Search Engine Promotion also focuses on gaining top keyword positions but it does this through a monthly budget which is generally used up based on the amount of clicks a website gains. This is commonly called a pay per click advertising program.

Both programs can be successful and should be used. We generally suggest that a company have the primary website marketing focus be through organic search engine promotion with a few months of paid search engine promotion while we are waiting for the organic (natural) terms to appear.

One thing to remember is that websites come and go all of the time but a savvy business person, willing to invest a little time and money in an Organic Search Engine Marketing campaign, will greatly increase the success and profitability for their entire company over a longer period of time.

Increase Link Popularity

Link Popularity is defined as a vote from Site A to Site B, whereby, Site B is your site and Site A is another website that has some relevance to your website. In essence, Site A is saying that Site B contains quality information that is worth taking a look at.

The process for gaining link popularity is as simple as a link exchange program and as complex as trading and/or buying one-way links. The placement, verbage and html structure of your link exchange ad greatly affects the value you will receive from the search engines for each link that comes back to your site.

While this all may seem pretty simple, to correctly operate and manage a successful link popularity campaign, a person has to spend time researching each site that a link partnership may be made with. You want to make sure that the potential link partner is relevant to your products or services and they don't take part in link farms or other spam techniques.

Increasing your sites link popularity ultimately equates out to a better user experience and the chance for search engines to validate the quality of your sites content, which in the end, generally means better positions in the search engines.

Pay Per Click Advertising

Pay Per Click Advertising can and should be a major focus in your search engine marketing program. Not only is this a website marketing approach that will gain you top positions in the sponsored ads with Google, AOL, MSN and Yahoo but you will also get traffic within just a matter of a few hours.

Need immediate traffic? Want to test your market first? Maybe you need to supplement your organic search engine promotion program? Pay per click advertising is the best way to do this. Not only do you gain pre-qualified website visitors but you can control how, when and where advertisements for your website are displayed.

While organic search engine promotion is still a very valid form of website marketing it takes much longer, depending on your industry, to gain top search engine positions. Since most major search engines and some secondary engines provide excellent results in their pay per click programs, the only clear option for attaining top positions in the search engines immediately is to start an aggressive pay per click advertisng program.

We have programs that target:

• Google
• MSN
• Yahoo
• AOL
• Excite
• AltaVista
• WebCrawler
• About.com
• and many more...
  

So, why wait months for good quality website traffic? Inquire today about a pay per click advertising program and see your website listed at the top of the search engines just hours later.

Internet Marketing FAQ
Below is a list of common questions pertaining to Internet Marketing and the prep work involved to ready your website for marketing.

Q. Can't I Just Submit My Website To The Search Engines?
A. Yes, but if you want to see any success, there is far more involved than simply submitting your website to the search engines. If your site is not properly optimized for the keyword terms and phrases your customer base is searching for, you won't see any results and will only lose valuable time and money in the waiting process.

Q. Once Our Site Is Optimized, Can't We Stop Paying For Your Services?
A. Yes, but again, if you want to see any success, you have to spend time each week working on your website marketing. This means that we are always evaluating the site, search engines, etc. We are working to increase your link popularity, analyzing the traffic that is coming to your site and so much more. Without all of this being done each month, you site will probably never get off the ground and even if it does, you won't last long.

Q. Do I Need To Redesign My Website?
A. No, you don't need to redesign your website but often times, we find that websites are outdated or the overall design is such that it is hard to create a positive user experience. The last thing that we want to do is send a lot of people to your site and not have them buy or contact you. Generally this happens when the website doesn't meet the expectations of the site visitors, whose opinion comes from the quality of your competitors designs.

Q. How Much Money Does It Cost To Market My Website?
A. Internet Marketing is no different than any other form of marketing except that it costs much less to reach more people than print marketing. So, the more money you spend, the more exposure you get. Ultimately, your industry will determine what the actual costs will be.

Website Analysis

We offer several levels of website analysis. The most basic form is a siimple peak to see if your site is up to search engine standards. As we progress into more in-depth forms of analysis, we are able to see such things as source code problems, structural database issues and we can even go as far analyzing what your competition is doing, their successes, etc.

That saying goes that nothing in life is free, but we do offer our most basic analysis free of charge. If you are looking for a simple peek under the hood of your site accompanied by a proposal for basic website marketing